So, you’ve landed that leadership role, now what?

Career progression, and personal development in agency settings is usually focused on what you need to do to get to the next level. But what happens when you reach the top? How do you continue to develop, and how do you establish and promote your own vision?

From an agency perspective, how do you avoid losing the best leaders at exactly the point when they crystallize their leadership visions in ways that could add huge value to the agency?

Leadership coaching, with a clear understanding of the agency context, creates the time and space for individuals to explore their own unique leadership narrative and to see how it aligns with agency goals.

New leaders needed to define new futures

To misquote the adage – the future looks nothing like anything we’ve seen before. The communications, policy, influence and reputation landscape is changing faster than perhaps at any time previously. Agencies need to be agile, and that means capturing new ideas and disruptive thinking. Supporting newly-minted leaders by helping them to define, articulate and implement their new ideas helps retention and can accelerate agency development.

Leadership coaching helps unlock the ideas, experience, confidence and motivation of the most senior individuals who are most likely to have an outsized impact on growth and success of the agency.

Dedicated coaching can provide new leaders with the confidence in their own narrative and their own vision for agency growth. It can also help them model the ways in which they can share, gain support and execute on that vision.

Building (self)Confidence to Lead

Agencies need leaders not managers. Coaching helps the next generation of leaders in agencies make the leap from ‘doing’ to ‘creating’. It’s an investment and builds confidence that they will be supported in trying new things and exploring different avenues to growth. As such, it is likely to improve retention and motivation.

To be effective, a leadership coach in the agency world should combine expertise in the art of coaching at the highest levels, with a deep understanding of how agencies operate.

The agency world is full on, with new challenges arising every day. Trying to constantly run faster just to keep up delivers diminishing returns and leads to burn out. Providing the time, space and support for leaders to think, explore and examine their purpose and align it to agency goals can represent a more effective solution.

Focused and timely coaching initiatives, with agreed and measurable goals offer leaders the opportunity to become the best versions of themselves, benefiting their careers, their mental health and the growth of the agency.

Get in touch to find out how leadership coaching could benefit you or your agency.